Creative Copy + Content Writer
Registry Photo Booth Prop

In-Store

The mission of in-store collateral is to stop you in your tracks. Go beyond delighting and surprising customers with signage that also resonates and inspires. The question I always ask myself when crafting copy for in-store assets is: Would this catch MY eye?

Registry Photo Booth Prop

Registry Photo Booth Prop

Design credits: Prop design by Margaret Grzymkowski; Illustrations by Hollei Hayes

Registry Photo Booth Prop

Registry Photo Booth Prop

Design credits: Prop design by Margaret Grzymkowski; Illustration by Hollei Hayes

Registry Photo Booth Props & Frame

Registry Photo Booth Props & Frame

Photographed while in action in store.

Design credit for props: Margaret Grzymkowski

Photo credit: Babies"R"Us in Totowa, NJ's local Instagram account

Swim Apparel Shop Signage

Swim Apparel Shop Signage

Design credit: Briana Bischoff; Design concept by Carin Manetti

Baby's First Apparel Shop

Baby's First Apparel Shop

Design credit: Briana Bischoff; Design concept by Carin Manetti

Holiday Storefront Signage

Holiday Storefront Signage

Design credit: Carin Manetti

Photo credit: Babies"R"Us in Union Square, NY's Instagram account